The lean way of working
What is a MVP?
A Minimum Viable Product is more than a prototype. With a Minimum Viable Product it is possible to gather feedback from customers or users in order to test hypotheses and assumptions about your product, the market and business model. This can be achieved, because a Minimum Viable Product should enable the customer or user to feel the full experience of the product.
“We must learn what customers really want, not what they say they want or what we think they should want.”
The full experience
A MVP is way more than a prototype
A Minimum Viable Product enables customers to feel like they are already using a new product. Even if processes are not fully established and the software has not been connected to the main infrastructure of your company, the MVP strives to give the full experience.
When we work on an MVP we therefore include many other aspects than just the technology itself, including the marketing and communication strategy.
Working with MVPs enables your company to structure innovation and test initiatives using the right key metrics.
This gives you the power to view innovation as a tangible and measurable core discipline of your company.