Philatelie Ideation

Österreichische Post AG

Task

Philately is the study of postage stamps and postal history. The classic collector markets of stamps and coins are experiencing a steady decline in attractiveness; innovative measures have not yet had a broad impact. Collectors are usually older people. Digital collectibles are very short-lived and hype-driven. That is why the Austrian Post Office was searching for state-of-the-art solutions to modernize philately.

Approach

We started the project with deep-dive user interviews, followed by an ideation workshop where a group of diverse, non-Post employees filtered, formulated and clustered ideas. The outcome were over 300 ideas and 15 prioritized concepts. In the next ideation workshop Post employees added to the ideas and decided which ideas to pursue for implementation.