The Groundwork for Short-, Mid- & Long-Term Goals
A sound strategy is based on doing your homework—in our case, this meant a thorough analysis of puck’s users, its home market and competitors. We did everything necessary from user interviews with the target group to competitor and market trend analyses to workshops and research. Based on our findings, we came up with recommendations for different scenarios, from short- to mid- to long-term depending on the resources and time needed for their implementation.
Breaking Out in a New Direction: Strategy 2.0
This solid base allowed us to then present a brand-new strategic direction for the entire company and its digital product and service ecosystem. We developed a new revenue and business model, created a new product strategy including a clear feature matrix, assessed the underlying IT architecture and made suggestions for improvement, and outlined a new team setup that would allow puck to successfully implement this new strategy.
We started off with researching pucks competition. We ranked the competitors in a matrix according to “product similarity” and “strategic risk for puck”. Additionally, we did a trend analysis and asked ourselves 2 questions: How will this trend influence our business model and product within the next 5 years, or later? What does this mean for our customers as well as for our product and strategy?
Based on the insights of the user-interviews and the Customer Value Proposition, we built a feature matrix. With the feature matrix we assessed every puck feature according to customer needs. This helped us prioritize which features the target group really needs or might be missing. Furthermore, we had a detailed look into pucks IT architecture, analyzed it and made suggestions for potential improvements.
With user-interviews, we got to know the real needs, pains, and gains of pucks customers. Based on these insights we developed a Customer Value Proposition for the target groups. This helped us to build user-centric products, which are exactly targeted to the needs of pucks customers.
We analyzed pucks business model by looking at the financials and the revenue model. We assessed business potentials, found new revenue models, and calculated a new business case, to move forward with pucks strategy. This also included future scenarios based on industry trends and revenue opportunities, which outline possible expansion strategies.
To successfully grow puck to the next level a high performing and skilled team is the key to success. According to the new strategy, we calculated how many resources puck needs in the product and development team (Developers, Product Owners, UX/UI designers, ect.) as well as by how many people the core team as well as the sales- and marketing team must grow.
puck is an Austrian company for property management, real estate development, and asset management that provides building managers, property owners, and also residents with a handy overview of anything related to handling the properties or living in their own four walls. The online platform and its associated software and mobile app offer easy-to-use administration and communication solutions.
Services we provided:
IT Architecture Analysis & Definition
Market & Trend Research
User & Target Group Research
Business Model Evaluation
Business Case Building