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Understand your customers

 

Product School - Masterclass for teams

Join our full day training as a team to build better products and services for your customers.

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You’re just one email away from creating a partnership you won’t regret. 

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Identify room for improvement of your current offer.

Your product or offer is not performing? Knowing your target customer, which interests they have, where they are accessible and which message might attract them helps you to turn this situation around.

Successful products are built on user insights.

It’s not the idea you produce alone in your office, that’s loved by your customers. Building on your customers needs and relieving their pains is what separates you from the rest.

How well do you know your ideal customer profile?

Knowing your customer(s) is crucial for all activities driven by your company, whether it is about developing your offer further, winning new buyers or addressing them with the right message. We help you define and understand your ideal customer.

Why should you care?

Customer Journey

How to create customer journeys

How to include them in future projects

 

Other ways customer journeys can be helpful in your work

Step 4

Personas

What to do with all the insights you gathered from your interviews

What makes a persona stand out

 

How to draft strong personas

Step 3

Interviews

How to write an interview guide that is based on your hypotheses

How to ace your user interviews

 

How to plan and organize user interviews


Tips and tricks

Step 2

Hypothesis

Why hypotheses are a crucial tool to understand your customers

Features of good hypotheses

 

Methods to generate and prioritize hypotheses

Step 1

What you will learn

 
Write a Hypothesis

Why hypotheses are a crucial tool to understand your customers

Features of good hypotheses

Methods to generate and prioritize hypotheses

Step 1

Conduct User Interviews

How to write an interview guide that is based on your hypotheses

How to ace your user interviews

How to plan and organize user interviews
Tips and tricks from our experts

Step 2

Create Personas
 

What to do with all the insights you gathered from your interviews

What makes a persona stand out

How to draft strong personas

Step 3

Create User Journeys

How to create customer journeys

How to include them in future projects

Other ways customer journeys can be helpful in your work

Step 4

Content

What you  learn

Product School - Masterclass for teams

​Join our full day training and learn to understand your customers better.

For

Teams up to 7 people

Duration

Full day - 8 hours

How

Remote or on-sight

Price

5.000 € / team

Frequently Asked Questions

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Summary

What you get and what you pay

What you get

▶ A blueprint on how to do create personas yourself

▶ 1 day training in German or English

▶ Customer Journey Templates for your own use

▶ Persona Templates for your own use

▶ 2 h sparring session before or after our training

What you pay

 

5.000 € per team

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