Understand your customers
Product School - Masterclass for teams
Join our full day training as a team to build better products and services for your customers.
Ready to go?
You’re just one email away from creating a partnership you won’t regret.
Identify room for improvement of your current offer.
Your product or offer is not performing? Knowing your target customer, which interests they have, where they are accessible and which message might attract them helps you to turn this situation around.
Successful products are built on user insights.
It’s not the idea you produce alone in your office, that’s loved by your customers. Building on your customers needs and relieving their pains is what separates you from the rest.
How well do you know your ideal customer profile?
Knowing your customer(s) is crucial for all activities driven by your company, whether it is about developing your offer further, winning new buyers or addressing them with the right message. We help you define and understand your ideal customer.
Why should you care?
Customer Journey
▶ How to create customer journeys
▶ How to include them in future projects
▶ Other ways customer journeys can be helpful in your work
Step 4
Personas
▶ What to do with all the insights you gathered from your interviews
▶ What makes a persona stand out
▶ How to draft strong personas
Step 3
Interviews
▶ How to write an interview guide that is based on your hypotheses
▶ How to ace your user interviews
▶ How to plan and organize user interviews
▶ Tips and tricks
Step 2
Hypothesis
▶ Why hypotheses are a crucial tool to understand your customers
▶ Features of good hypotheses
▶ Methods to generate and prioritize hypotheses
Step 1
What you will learn
Write a Hypothesis
▶ Why hypotheses are a crucial tool to understand your customers
▶ Features of good hypotheses
▶ Methods to generate and prioritize hypotheses
Step 1
Conduct User Interviews
▶ How to write an interview guide that is based on your hypotheses
▶ How to ace your user interviews
▶ How to plan and organize user interviews
▶ Tips and tricks from our experts
Step 2
Create Personas
▶ What to do with all the insights you gathered from your interviews
▶ What makes a persona stand out
▶ How to draft strong personas
Step 3
Create User Journeys
▶ How to create customer journeys
▶ How to include them in future projects
▶ Other ways customer journeys can be helpful in your work
Step 4
Content
What you learn
Case Study
freytag & berndt
UI/UX Analysis
Getting the best out of an app by
gathering user and expert feedback.
For
Teams up to 7 people
Duration
Full day - 8 hours
How
Remote or on-sight
Price
5.000 € / team
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Summary
What you get and what you pay
What you get
▶ A blueprint on how to do create personas yourself
▶ 1 day training in German or English
▶ Customer Journey Templates for your own use
▶ Persona Templates for your own use
▶ 2 h sparring session before or after our training
What you pay
5.000 € per team