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Product Innovation
We generate ideas with an “outsider” view
We develop ideas for your strategic questions in different ideation sessions with an “outsider” view
Process
  • Together we define the relevant topics and the exact format of the ideation process
  • We put together the best suited ideation team, consisting of visionaries, creatives, etc. – everyone is an “outsider” from your organization
  • We conduct ideation sessions to generate ideas (duration between a couple of hours and a full week)
  • Our coach supports the team and makes sure that an innovation friendly atmosphere exists
  • The best ideas are selected and visualized
  • We develop the best ideas together with you further in a Resonate & Co-Create workshop

Result
Selection of approx. 10 prioritized ideas, longlist of 100+ ideas
We define concrete concepts
We define an MVP concept that concretely describes the innovative product/service based on a „raw“ idea.
Process
  • We put together the right team consisting of designers, product managers, experts, etc.
  • The team develops the concept in detail along all relevant dimensions
  • We jointly work with relevant stakeholders from your organization, to make sure that the concept can be realized later “on time and in budget”

Result
The concept/the requirements are formulated in detail for further validation/development.
We validate concepts for market acceptance
We validate an existing product/service concept for market acceptance from a user perspective in 4-6 weeks.
Process
  • We analyze the existing concept and jointly define hypotheses for relevant use-cases/target groups
  • We define the individual user research design and prioritize the target groups
  • If necessary, we develop design-drafts / a click-dummy
  • We run the user research (e.g. qualitative interviews, smoke tests with fake landing pages, or combinations thereof)
  • We analyze the results and jointly develop recommendations

Result
A concrete answer regarding the market acceptance from a user perspective incl. formulated recommendations for next steps
We develop digital prototypes
We develop a digital prototype based on the MVP concept.
Process
  • We analyze the MVP concept and define the technology for the prototype
  • We put together the best suited prototyping team, typically consisting of a product manager, engineer and UX expert/designer
  • The team develops the prototype in an iterative process and in short sprints
  • After every sprint user feedback is gathered

Result
A low-fidelity prototype
Interested in an innovation in your company?
It’s all about perspective: every business has potential and plenty of opportunities to innovate.