Figma Make’s role in the Double Diamond Process

Double Diamond design process

The Double Diamond has been the foundation of product design for years: Discover 🔍, Define 📝, Develop ⚙️, Deliver 🚀. It demonstrates the balance between exploring possibilities and refining solutions with focus. Traditionally, progressing through each stage has been slow. Brainstorming takes too long, prototyping is cumbersome, and testing often occurs late, when ideas are already over-engineered.

Vibe coding tools like Figma Make change that dynamic. They reduce the time between concept and testable prototype, transforming the Double Diamond from a linear sequence into a rapid, iterative cycle.

🔍 Discover: Exploring ideas without friction

The Discover phase focuses on exploring possibilities without judgment. Traditional tools often slow this phase down. Sketching is time-consuming, and wire-frames can feel like a commitment.

With Figma Make, product designers can articulate an idea in plain language and immediately generate layouts, flows, and structures. Exploration becomes fast, low-stakes, and visually grounded. Instead of debating abstract concepts, teams interact with tangible screens, enabling more productive conversations and better alignment early on.

📝 Define: Refining through prototypes

Define is where insights are synthesized and decisions are made. However, relying solely on slides or static wire-frames carries risk.

A vibe coding approach allows teams to define and prototype in parallel. Figma Make enables designers to connect screens, add interactions, and share clickable prototypes almost instantly. Decisions about the problem and solution evolve in real time, guided by feedback rather than assumptions.

⚙️ Develop: Experimenting to validate

The Develop phase is centered on experimentation. The challenge is balancing fidelity and speed. High-fidelity takes time, while low-fidelity often fails to convey the user experience effectively.

Figma Make strikes the right balance. It is not production code, but it is sufficiently interactive to convey the product’s behavior. Users can click, navigate, and respond in ways that sketches cannot replicate. Vibe coding allows teams to “code the vibe” of the product, enabling meaningful validation without the overhead of full engineering.

🚀 Deliver: Aligning on viable solutions

In the Deliver phase, the objective is alignment and hand-off. With vibe coding, delivery is more than polished assets; it ensures clarity on what works and why. By this stage, prototypes are close enough to reality that engineers, product managers, and designers are already aligned. The gap between design intent and technical execution is reduced because validation and iteration have been ongoing throughout the process.

🔄 From linear to looped thinking

Vibe coding reshapes the Double Diamond from a linear model ➡️ into an iterative loop 🔄. Teams can cycle rapidly between Discover, Define, Develop, and Deliver. Prototypes guide the exploration and definition of ideas, while tests inform development and delivery. The diamonds no longer operate as separate stages; they overlap, iterate continuously, and reinforce each other throughout the process.

Final Thoughts

Design Thinking and the Double Diamond provide a structured map for product design, but traditional interpretations cannot keep pace with today’s rapidly shifting product cycles. Tools like Figma Make remove these constraints, enabling fluid movement between divergent and convergent thinking. Vibe coding shifts the focus from detailed execution to shaping the product experience early, allowing teams to validate ideas before committing significant resources.

It is a powerful approach for accelerating insight, alignment, and value creation across the product lifecycle.