From User Pain Points to Strategic Visions
Identifying short and long term fixes for a better user experience.
About the client
Wirtschaftsagentur Wien (Vienna Business Agency) is a public entity based in Vienna, Austria, that supports businesses and entrepreneurs in various ways. It serves as a key resource for companies looking to establish or expand their operations in Vienna, offering services that range from financial assistance to consulting and networking opportunities.
Good products revolve around real user needs. What are their pain points? How can a product feel intuitive and seamless? There are many ways to uncover what users truly like – and dislike – about a service or application.
In our project with Wirtschaftsagentur Wien, we combined the insights from 18 user interviews and tests with the expertise of our UI/UX design team. The outcome? 50+ quick fixes, 70+ pages of UI/UX review, 3 customer experience maps, and 10 strategic visions for future development – all grounded in real user feedback.
At a Glance
Objective
Pinpoint real user pain points and define both quick wins and long-term UX goals for Wirtschaftsagentur Wien’s online services.
Solution
18 user tests & interviews plus a 70-page expert UI/UX audit produced 50 + quick fixes, 3 customer-journey maps and 10 strategic visions to steer development.
Result
A prioritized backlog now guides immediate UI tweaks and future roadmap decisions, already boosting usability and giving the team a clear, insight-led growth path.
User Testing
Did you know that only 5 User Tests can uncover 85 % of usability flaws? Through a few User Tests only, we were able to compile a list of 50+ Quick Fixes to improve the Wirtschaftsagentur online services.
UI/UX Review
Through an UI/UX review, we complied feedback on the Wirtschaftsagentur website and internal fund application program. Our experts summarised their findings on 70+ pages, which included design and structure suggestions.
User Interviews
User Interviews help to uncover a user's needs, problems and experiences with a service or project. They help to indentify weaknesses, but can also highlight what works well already. This sets the focus for further improvements by identifying the users' pain points.
Summary
About the project
The project with Wirtschaftsagentur Wien focused on enhancing user experience by combining insights from user tests and interviews with expert UI/UX design analysis. This resulted in over 50 quick fixes, a comprehensive 70+ page UI/UX review, and strategic visions for future development, all aimed at addressing user pain points and improving the intuitiveness of their online services.
Services provided
User Interviews
User Profiles & Personas
Customer Experience Mapping
UI/UX Expert Analysis
User Testing
In partnership with
Like how we work?
You’re just one email away from creating a partnership you won’t regret. Send a few lines to hello@viable.at and let us know what you’re up to and where we can help.